One of the most common issues my clients reveal to me is this: “I am a sugar addict.”
Why is it so challenging to curb our sugar-use? The answer may be found by taking a closer look at our biology.
Our Biology
In a 2007 study (1), researchers found that given the choice between sugar-water and cocaine, rats chose sugar water every time. It doesn’t matter whether this sugar is natural, like an apple, or artificial, like saccharin. Astonishingly, when researchers increased the concentration of cocaine, the rats still chose more sugar-water.
What conclusion can we draw from this?
We are hypersensitive to sugar.
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